Analytic Services Leading the Leaders into New Analytic Frontiers Successful marketing analytics can continually improve both response and end results. But to deliver consistently noteworthy results, analysts must have thorough industry experience and the ability to “think beyond the ordinary.” Intellidyn employs analysts experienced in directing today’s leading-edge techniques. We continuously recruit only the most sophisticated analytical minds and incorporate their expertise and portfolio of successful applications into Intellidyn’s analytics solutions platform. These successful analytics applications are all driven by: The ability to “swim with the data” across comprehensive Credit, Transactional, Demographic, Purchase Behavior, Real Estate and Lifestyle national master files A disciplined understanding of business expansion strategies, and the ability to separate the successful from less-than-successful tactics An understanding of business expansion across all media: traditional direct, electronic and mass media Proprietary analytics include: Market Opportunity Analysis Market Share Gain/Loss Analytics Site (Branch/Store/ATM-POS) Planning Consumer Channel Preferences Prospect/Customer Value Optimization Segmentation/Customer/product Profitability Pricing vs. Feature/Benefit Schemas Behavioral/Attitudinal Segmentation Integrated Conjoint / Regression Consumer Needs Analysis