Prior to founding Intellidyn in 1998, Peter Harvey spent 20 years in Direct-to-Consumer marketing, risk management and data warehousing. Earlier positions include director, new venture implementation at NYNEX Corporation; vice president, database marketing and analysis for Chase Retail; senior vice president at GE Capital; and director of marketing technology for Bank One.

Harvey has directed market research, segmentation management and channel management operations, and designed and implemented more than 1,200 direct programs. He developed customer relationship management databases and designed, implemented and directed company-wide data warehouse and data mart platforms across consumer, business, commercial and risk-management platforms, and established a national consumer lending company.

Fueled by his vast direct marketing experience, Harvey launched Intellidyn to provide direct marketers with single-source access to the nation's largest repository of consumer data - sortable down to the most "atomic" level, coupled with the most advanced analytic tools and the agility to quickly adapt to dynamic market changes. Peter has been a frequent speaker on direct marketing at conferences and seminars and is a recipient of the Ernst & Young Entrepreneur Of The Year® Award for Realizing Business Potential. He holds degrees in both engineering from Pratt Institute and finance from Pace University.