Database Marketing Services | Campaign design & execution experience driving marketing initiatives Continuously “Raising the Results Bar” The most sophisticated clients ask the most challenging questions: “So, what are you going to do for me next?” This is where we excel. Underpinning our services is an accumulated experience of over 50 years. More importantly, this “battle tested” experience means we can separate what works from what does not work for our clients, from within an environment of expanding marketing channels, data sources, product diversification and privacy concerns. We define success as when clients acknowledge that we are “out-thinking” them, conceptualizing and constructing direct-to-consumer marketing strategies integrating all tactics into annual marketing plans that meet and exceed income objectives. We leverage the most comprehensive “atomic” transaction-level data across our clients' customers and prospects to create a FACT-BASED set of strategies where levels of confidence exceed 95%. FACT-BASED strategies lead to reliable ROI-driven goal setting and achievement. 100% of all marketing strategies rely on our fundamental analytic asset: our "analytic bench strength.” Coupled with our clients' vertical expertise, this is the foundation of a typical 18 – 24 month marketing plan to produce continuous performance boosts. Our Expertise Peter Harvey founded Intellidyn to provide the high-level data-driven he had sought while working as a senior-level Fortune 50 marketer. Under his direction, Intellidyn has assembled some of the nation’s best and brightest, who come with “in-the-field” combat experience. Our expertise includes: Market sizing/selection Multi-channel campaigning Performance analysis Test/Control Discipline across: Offer, Package, Channel, Target profile(s) Channel Preference Modeling Prospect/Customer Optimization Time Series Analyses Segmentation & Patterning Personal Situation Messaging and Package Decisioning Acquisition Retention & Cross Sell Modeling Balance & Profit Modeling Credit & Risk Loss Minimization Credit/Demographic/Asset Waterfall Analyses LTV & Expected lifetime Value Forecasting Mass Media Channel Migration Multi-Variate Performance MIS Intellidyn is a full service agency. What our clients expect is a dedicated account team whose compensation is based on the client’s results. We believe so strongly in the accuracy/currency of our data, the predictability of our lists and the agility/expertise of our team that we share in our clients business risks and successes.