What attitudinal and behavioral segments do your target markets fall into?

Applying sample survey results across a larger consumer population, fused with campaign response/conversion behavior to produce marketing models ranking response/conversion behavior for a set of value propositions.

One of the predominant struggles within marketing organizations is that the behavioral modeling driving campaign results is rarely fused with the attitudinal research that can define value propositions. Many times these are independent functions within one marketing organization.

iFusion extends the behavioral predictability to buy a product or service to multiple value propositions about that product or service.

Where a behavioral model score predicts the likelihood to buy a product or service, the infusion of attitudinal data onto the buying behavior will rank the likelihood to buy within attitudinal models.

The predictors of these models enable the definitions of multiple value propositions. For each product or service. These value propositions become the basis for creating variations of copy and creative for the same product or service. These variations would be more relevant to consumers resulting in a higher rate of acquisitions.