From a Sleepy Lead to a Successful Sale

Incubation is not for prospecting. It is for "incubating" those target consumers that you have had some level of contact with in the past. These contacts may have been a brief call, or an account application, or a past customer.

iIncubation is for those organizations who have plateau'd in lead conversion where the technology of opened emails triggering an alert to the sender, as well as video presentations as a means to personalize communications have increased live lead rates. However, increased emails and on-line prompts have become a blur to the browser.

Years of incubation testing and deployment, the going forward success formula lies in:

Personalized content at the outset, demonstrating to the viewer that you took the time to "Know Them" Acknowledgement not just of "opens" but of subsequent navigations

Reaching back out to those that opened your email, about what they opened and the sites they searched, each time with more relevant content. Integrating web behavior with a profile of the browsers' personal situation so more relevant information can be put in front of each individual

Elevating to this next level of communication sophistication will more than double results. It separates you from your peers that by now are at your same level of "e-marketing". The largest contributor to doubling results is not from the technology-side of "e-marketing". It is from ability to define the personal situation of each individual, at the initial re-contact and dynamically as you stimulate them with messages and observe their actions. This contact intelligence is what migrates you from an initial one-way dialogue to a two-way dialogue instigated by your target consumer. As this two-way dialogue builds, you become the consumers preferred service provider. Your key to becoming this preferred servicer is the perceived value you brought to each target consumer. The value you delivered to the consumer stemmed from their recognition that you took the time to know them and their situation. Next, that you observed their next action and took the time to offer them information of value to them, all on-line, uninvasively. And, when they were ready, they asked to be contacted.

This Lead Incubation solution is completely automated. Consumer interactions are observed and automatically assigned into pathways of new messages and content, without distracting your agents. Experience has validated that when you require the agent to respond to a consumers web activity, the process breaks down and the two-way communication rarely occurs.

iIncubation incorporates all business rules, incubation pathways, distribution frequencies, creative and copy content, performance reporting, and data management requirements. Communications are based on details/actions specifically related to the individual recipient, enabling you to develop highly targeted, one-to-one communications that are relevant and timely and designed to drive action.

Decidedly different from everything you may know about traditional email-based direct marketing, Lead Incubation delivers a methodology that has been proven to increase lead conversion-to-close rates.