Which type(s) of media occupy most of your target market's time and what are they doing with this time?

Clients are able to determine the media preferences of their target audience instead of testing various media to identify which type has the highest lift. The target audience is first identified by a detailed profile of their demographics, lifestyle, Interests and credit and property position. Where there have been prior campaign results, response and conversion behavior to a particular offer is modeled, enabling marketers to rank prospects from most to least likely to buy. Onto these target buyers, data from sources such as Simmons and Scarborough, as well as Rapleaf and Cymfony is appended revealing the degree to which a target audience is a DRTV/other buyer or, whether they are making their buying decisions on-line, or both. Upon determining each target prospects media mix preference, these plans are designed and executed with a full back-end analysis of impressions, clicks, etc as well as ROI. This analysis also fine tunes the media mix and spend to drive future campaigns to the most attractive acquisition rates and financial returns.