What is the best mix of offer, communication, channel, timing and overall marketing mix/spend to achieve the optimum ROI?

Actual market constraints/conditions and historical performance are applied to dynamically solve for multiple business objectives. The deliverable is a mathematical decisioning methodology which optimizes multiple performance objectives across customer acquisition, cross-sell and retention campaigns. These performance objectives can be: Revenue, Profit, Cost, Capacity Utilization, etc. In optimizing any objective, thresholds are set for solicitations by channel, response by channel, pricing and sales volumes. Scenarios are optimized based on constraints such as inventory, budgets, regulations, timing, etc.