Which channels are your target base spending their time researching, buying and receiving support?

Each individual has their own preference of how they reach out for information or to buy, as well as how they expect to be contacted. This preference is across a combination of channels, times of day, length of contact and expected outcome. Understanding these preferences and marketing/communicating with consumers the way they prefer is the proprietary technology supporting iReach. For example, one consumer may prefer to conduct all of their research prior to purchase online, late in the evening, sleeping on their choices, then purchasing the next day. Another may do all of their inquiries with services representatives or in-store, then purchase online. The technology supporting iReach is in identifying these preferences and positioning accordingly.