What is unique to your target base? What are the personal situations of each potential consumer of your offer?

iDistinct® starts with a 'static' profile of an individual consumer's demographic, property ownership, lifestyle and interests and evolves into the individual's online and offline behaviors and attitudes. Additionally, each consumer's propensity to respond and secure a variety of products and services is identified via specific behavioral scores. From the ongoing integration of static profile data and go-forward online and offline behavior, a detailed image of the consumer's Personal Situation is created and updated over time. From these Personal Situations, relevant offers and personalized messages and creative can be presented to each consumer, increasing their likelihood to respond and apply or acquire for a particular product or service. As a self-learning proprietary technology, primarily, online activity and personal interactions are compiled and used to fine tune the profile and distinctive characteristics of each individual.