IntelliLEAD INCUBATION SOLUTIONS

IntelliLEAD INCUBATION delivers:
Highly targeted, one-to-one email communications that

IntelliRECYCLE

Re-Marketing Leads
These are leads generated over the Internet (i.e. Lending Tree) that are screened by credit, demographic or other criteria and sold to banks, insurance companies, etc.
The screened leads that have not opened an account and still meet the client's criteria are returned to the client for re-solicitation.

IntelliTARGETING

Lists
IntelliTARGETING enables lenders to know the moment a consumer is in market, what products they have historically chosen and are now in market for, their current personal credit situation, and their marketing channel preference.

IntelliALERT

Event-based Prospect Lists
Using period-over-period snapshots of a consumer's credit, asset, demographic or property ownership, events are derived from the changes in these snapshots to identify needs for a particular service or product.

IntelliTRIGGER

Trigger Lists

Credit - Based

New Mover

Life Event

IntelliRETENTION

Customer Protection
A series of statistical models that project the likelihood a customer is about to close an account or end a relationship with the client, enabling the client to proactively reach out and offer a reason to continue their relationship.

IntelliE-BASE

e-Services

Culling/Slashing/Isolators

Adwords

e List Management

e Targeting

e Mail Append

e COA

e Campaign Management

Intelli4 (WHO, WHAT, WHICH, WHEN)

Knowing:
"Who" is the best prospect,
"When" that prospect is in market
"What" offer is most attractive to each prospect
"Which" channel is preferred by each prospect

IntelliENHANCE

Marketing Services


Consumer N&A Enhancement:

Business N&A Enhancement

IntelliSEGMENT

Analytic Services
Segmentation

IntelliOPTIMIZE

Marketing Optimization
A set of multidimensional techniques maximizing or minimizing a set of multivariable functions such as profit, sales revenue, response, conversion against a set of constraints (e.g. budget, prospect universe), enabling complex decisioning across offers, channels, packages, markets, list sources, other factors.

IntelliMANAGEMENT

List Management

File Cleanse/Enhancement

File Maintenance

Counts & Querying

Order Fulfillment

IntelliPROSPECTING

Direct Marketing
Intellidyn's integrated process of designing IntelliLISTs, proprietary copy and creative for each specific prospect base, then deploying, capturing response and reporting within predefined target criteria and trade areas, under a multi-channel campaign strategy.

IntelliINQUIRY

Inquiry Triggers
Fresh credit inquiries from the credit bureau, matched on a client's particular business requirements and underwriting criteria, collected over trade lines and over time for the individual. These inquiries are enhanced within Intellidyn and passed to the client in a timely manner.

IntelliDATA

Prospect Lists
IntelliDATA integrates separate consumer- and business-compiled databases such as demographic, credit, real estate, purchase behavior and attitudinal databases, and creates derived attributes only possible from the integration of these files, regressing on some type of known behavior. This behavior is typically an individual's propensity to take a particular action, for example: inquire, purchase, move, marry, change jobs.

IntelliPROPERTY

Real Estate

Current Home Values

Current Home Price Indices

Assessed Value Indices

IntelliEQUITY

Lending
Proprietary models estimating the most current and accurate home values reflecting local market conditions such as price trends, recent sales and the characteristics of the home.

IntelliCLEANSE

Name And Address Hygiene Service

Address Inferencing and Normalization

Name Parse and Genderization

Upper/Lower Case Correction

CASS Zip+4

NCOA

Geo-coding

Locatable Address Conversion

Delivery Sequence File

IntelliCARD

Balanced Scorecard
A custom service as an extension of Intellidyn's Performance Tracking suite, clients are provided integrated views of their marketing, operations, risk management and profitability by proprietary segment, geography, line of business and/or other delineation

IntelliRISK

Credit Scoring
A measure of credit or accident risk based on a regression-type model of individual behavior. Each individual and household on the Intellidyn master files is scored with this model, assigning a unique score to each individual and household.

IntelliLINK

Name And Address Hygiene Service

Individual Level De-duping

Household Level De-duping

Referenced Based matching

IntelliMART

Database Management

Prospect Data Warehousing

Customer Data Warehousing

Campaign History

Transaction History

IntelliCOLLECT

Collections

Phone Append

Skip Tracing

Propensity To Contact Models

Propensity To Collect Models

Source File Prioritization

Portfolio Valuation

IntelliTRACE

Collections

Phone Append

Skip Tracing

Propensity to Contact Models

Propensity to Collect Models

Source File Prioritization

Portfolio Valuation

IntelliCYCLE

Marketing Services


Customer and Contact Recycling

Campaign Management

IntelliBLOCK

Privacy

DMA Phone/Mail

FTC

State Level (##) Privacy

Daily Hot List

E-mail Opt-In

IntelliPHONE

Phone Services

Area Code Update:

Residential Phone Verify & Append

Business Phone Verify & Append

Multi-Phone Append

Monthly RBOC Directory Append

Daily RBOC Directory Append

IntelliSCREEN

Pre-Screening

Demographic

Credit

Transaction History

IntelliVIEW

Profiling

Customers

Prospects

Responders, Applications, Past Customers

IntelliOPTIMIZE

Marketing Optimization

Channel

Offer

Market

Package

List

Profitability

Customer Value

IntelliLIST

Prospect List
These are lists of consumers and businesses based on Intellidyn's modeling that scores consumers based on their known propensity to buy a particular product or service

IntelliBASE

Master Files

Demographic

Credit

Purchase Behavior

IntelliFIND

Name & Address Hygiene Services

Residential Address Locator (to Bus. N&A)

Business Address Locator (to Res. N&A)