intelli-Prospecting®

Marketing success depends on making the right decisions. Fortunately, you don't have to act on a hunch these days because of the immense volume, accuracy and complexity of transaction level consumer data available. But raw data is simply not enough. You need to know what to do with it once you have it. Intellidyn's analytic service, intelli-Prospecting, boosts response and conversion rates, improves customer retention and loyalty for cross-sell and up-sell. Campaign response and conversion behavior, as dependent variables, is used to identify the independent 'atomic variables' across Intellidyn's databases to create proprietary models that assign behavior scores to each consumer, where the behavior is likelihood to respond or convert – to specific offers, via specific channels. Beyond these fundamentals, models are nested with each other, along with inclusion/exclusion screening to optimize campaign results. These model scores and screens are used to select rank prospects for both online and off-line traditional telemarketing and direct mail marketing campaigns. Take advantage of Intellidyn's industry-specific models to improve your ROI and focus your marketing dollar where it will have the most punch.