An Introduction to intelli-Services

Intelli-Services are driven by the following principles:

  1. A technical paradigm occurred during the 1990's that largely eliminated the barriers to access and manipulate and store/retrieve massive levels of consumer data. "Atomic" data grew exponentially, Storage and processing capacity grew exponentially, while costs plummeted, and, the creativity and imagination of the database marketer remains unbounded.
  2. New channels will grow at accelerated adoption rates, such as the i-pad.
  3. There will be another paradigm possibly equivalent to the internet, that will change marketing again, forever.
  4. Consumers will require marketers to know them in order to compete for their business.
This opens an unlimited testing ground for new marketing services, where all will have one fundamental ingredient: That the marketer demonstrates to the consumer that they "Know Them" and understand their needs, behavior and attitudes related to their pending transactions.