Marketing Campaign Management
Continuously "Raising the Results Bar"
The most sophisticated clients ask the most challenging questions: "So, what are you going to do for me next?" This is where we excel.
We define success as a client acknowledging that we are "out-thinking" them. We do this by conceptualizing and constructing direct-to-consumer marketing strategies and integrating all tactics into a single annual marketing plan that meets and exceeds income objectives.
Leveraging our data management and analytic services along with Intellidyn's personalized marketing and lead incubation solutions we create a FACT-BASED set of strategies that consistently perform at the highest level and generate bottom line ROI.
Intellidyn is a full-service agency. What our clients expect is a dedicated account team whose compensation is tied to the client's results.
Our expertise includes:
- Market sizing/selection
- Multi-channel campaigning
- Performance analysis
- Test/Control Disciplines Across: Offer, Package, Channel, Target profile(s)
- Segmentation & Patterning
- Personal Situation Messaging and Package Decisioning
- Credit & Risk Loss Minimization
- Credit/Demographic/Asset Waterfall Analyses
- LTV & Expected Lifetime Value Forecasting
- Mass Media Channel Migration