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Social Marketing Across Medicare’s New Member And Enrollee Base
There’s a leading Medicare provider out there that’s about to advance to the next level of sophistication. More importantly, this marketer is willing to come back and report their results. So here’s their hypothesis, along with their strategies being rolled out.
Select Medicare providers have already doubled their acquisition results by shifting from broad market media to more direct on and off-line channels. They’re now moving forward with the following premises:
