DM Days Session “How Email Lead Incubation Closes Sales” Profiles Intellidyn’s I-Distinct Marketing Solution

June 4th, 2009 |
Press Releases

BOSTON – June 2, 2009 –Intellidyn™ Corporation (www.intellidyn.com), an award-winning provider of the nation’s most complete direct response marketing and multi-channel database marketing solutions has been invited to present at DM Days 2009. The June 16 session titled “How Email Lead Incubation Closes Sales” features Intellidyn President, Renan Levy, who will provide an overview of this effective industry trend in one-to-one marketing and best-in-class approach while moderating two successful case studies delivered by marketing leaders from Residential Finance Corp.(RFC), and Freedom Mortgage Corp. DM Days New York Conference and Expo takes place June 16-18 at the Jacob K. Javits Convention Center in New York City.

 

“Prospects that inquire but don’t buy often slip away entirely,” says Levy, “so how can companies hold on to—and convert—these potentially valuable prospects? Marketers must take action to build a relevant relationship with these prospects to increase the likelihood that when they are finally ready, they will buy from your organization.”

 

“This DM Days session showcases case studies of two companies that turned the tables on disappearing leads by learning to build email relationships utilizing Intellidyn’s Lead Incubation solution,” continues Levy. “Intellidyn’s Lead Incubation uses automated, dynamically-driven messaging to generate personalized emails that capture attention and grow continually more relevant, based on each prospects’ situation and response to the previous message. Attendees will learn the steps these companies took to implement Lead incubation, how it helps convert a noteworthy percentage of ‘loser leads’ into buyers, and how to evaluate whether Lead Incubation is appropriate for their business.”

 

“Intellidyn’s I-Distinct Lead Incubation is a unique customer relationship-building technique that dynamically generates email messaging based on the recipient’s responses to prior messages,” says session panelist Jessica Manna, CMO at Residential Finance Corp. “Proper preparation, working with the right partner, and taking a personalized approach are key to achieving strong responses that convert leads into buyers.”

 

Co-panelist Erica Prowisor, VP, eCommerce, at Freedom Mortgage Corp. will share her experience building a reliable, long term incubation solution. Manna and Prowisor will explain how I-Distinct creates an increasingly personalized, relevant and timely email relationship with each prospect to hold their attention and increase the probability that they will buy from the sender when they are ready to purchase.

 

I-Distinct and Lead Incubation help marketers retain and convert leads that previously would have fallen away. The automated process requires no human intervention, so it converts leads at a relatively low cost. Attendees will also learn how to:

  • Use dynamic email messaging to build relevant relationships that can convert quiet/inactive leads into buyers
  • Determine which kinds of leads respond best to email Lead Incubation
  • Prepare a prospect conversion campaign that delivers dynamic, response-driven personalized email messages

“Using Intellidyn’s Lead Incubation, both of these marketing leaders gained the ability to create relevant email relationships with prospects that previously would have been ‘left for dead’. Instead, building relationships with these ‘loser leads’ produced noteworthy retention and conversion results for these marketers and their companies,” adds Levy.  “Once established, the automated Lead Incubation program gave these busy CMOs a ‘hands-free’ technique to build relationships and convert prospects at a low cost.”

 

For more information about DM Days New York Conference & Expo 2009, including registration details, visit: http://www.the-dma.org/conferences/dmdays09/

 

For more information about Intellidyn’s Lead Incubation and I-Distinct, contact Intellidyn at: 866-773-5756, ext. 102, or sales@intellidyn.com, or at: www.intellidyn.com.

 

About Intellidyn

Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. A TNS alliance partner, Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.

 

#          #          #

 

Intellidyn is a registered trademark of Intellidyn Corporation. All other trademarks mentioned herein are property of their respective companies.

 

Distinct Data. Distinct Results.

This entry was posted on Thursday, June 4th, 2009 at 1:39 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed.

You must be logged in to post a comment.