Specialty Leisure Travel Marketer Boosts Trip Bookings Using Intellidyn’s I-Distinct Personalized Marketing Solution
October 12th, 2009 |
Leading specialty travel company boosts bookings more than 200 percent using I-Distinct to personalize travel offers to recipient interests with copy and photos
BOSTON – October 1, 2009—Intellidyn™ Corporation (www.intellidyn.com), an award-winning provider of the nation’s most complete direct response marketing and multi-channel database marketing solutions announced that a leading specialty leisure travel company has more than doubled its bookings by leveraging I-Distinct, Intellidyn’s unique, personalized direct marketing solution. The travel company offers affordable and all-inclusive vacations in Europe, Russia & China. Implementing I-Distinct to promote its latest round of specialty trips enabled it to personalize the offers and the messages, which significantly raised open, response and booking rates over the control.
The Vice President of Marketing says, “Intellidyn’s I-Distinct gave us the ability to personalize and more succinctly target offers to each recipient, based on select prospect characteristics. Using Intellidyn’s I-Distinct we were able to convert far more leads to booked trips than with our traditional control group campaign. Our travel company has always pursued innovative and state-of-the-art ideas and services to market our trips. We believe that implementing these new fundamentals can lead to better conversion and increased customer loyalty.”
Several travel companies have tapped Intellidyn’s I-Distinct to create specific, personalized offers promoting certain combinations of specialty trips and cruises. Personalization included utilizing copy and photos to address specifically identified interests of each recipient, versus the control’s standard offer.
Intellidyn President, Renan Levy, said, “Custom-creating offers designed to ‘speak’ to each recipient using ’familiar’ content and photographs based on their demographics and interests captures and holds their interest far more than a generic marketing piece. This cutting-edge marketing approach and the resulting high response rates demonstrate I-Distinct’s ultimate value in capturing attention and converting to sales.”
For more information about Intellidyn’s I-Distinct personalized direct marketing solution, contact Intellidyn at: 866-773-5756, ext. 104, or sales@intellidyn.com, or at: www.intellidyn.com.
About Intellidyn
Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. A TNS alliance partner, Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.
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Intellidyn is a registered trademark of Intellidyn Corporation. All other trademarks mentioned herein are property of their respective companies.
This entry was posted on Monday, October 12th, 2009 at 1:45 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed.
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