NCDM Session “Increase Direct Mail Response Rates with Online Direct Response Data” Features Intellidyn’s Multi Channel Personalized Marketing Solution
December 9th, 2009 |
BOSTON – Intellidyn™ Corporation (www.intellidyn.com), an award-winning provider of the nation’s most complete direct response marketing and multi-channel database marketing solutions has been invited to present at the National Center for Database Marketing conference, NCDM 2009. The December 8th session entitled “Increase Direct Mail Response Rate with Online Direct Response Data” features Intellidyn President, Renan Levy, and John Wright, Datran’s Vice President, who will provide an overview of effective information sources, new trends in one-to-one marketing, and best-in-class approaches to maximize campaigns leveraging online transactional data. NCDM 2009 Conference and Expo takes place December 7-9 at the Mandalay Bay Resort Center in Las Vegas.
“Prospects will respond to offers that address their interest and needs. Marketers must take action to build a relevant relationships with these prospects to increase the likelihood that when they are finally ready, they will buy from your organization” says Levy.
The NCDM session showcases a case study of a direct-to-consumer company that has applied segmentation and personalization to its marketing campaign, leveraging Intellidyn’s i-Distinct personalization solution. Attendees will learn of new sources of data to support online and offline direct marketing campaigns, techniques to apply this data in the development of personalized messaging, and the execution of multi-channel campaigns. The session will also cover the following topics:
- Use consumer data to make smarter decisions about campaign optimization and budget allocation
- Learn tactics and best practices for success in each campaign
- Target in-market customers to reduce time, budget and resource waste
“Today, marketers have to take into account that all the consumer data available to them can be leveraged to make smarter decisions about campaign optimization and budget allocation. Blending traditional offline data with online behavioral data can dramatically increase the performance of direct mail and telemarketing campaigns. This will be an opportunity to learn firsthand how to execute and benefit from such an approach” concludes Levy.
For more information about Intellidyn’s Lead Incubation and I-Distinct, contact Intellidyn at: 866-773-5756, ext. 105, or info@intellidyn.com, or at: www.intellidyn.com.
About Intellidyn
Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. A TNS alliance partner, Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.
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Intellidyn is a registered trademark of Intellidyn Corporation. All other trademarks mentioned herein are property of their respective companies.
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