Intellidyn Client Residential Finance Corporation Wins NCDM Database Excellence Award for Direct Marketing Results
December 31st, 2009 |
BOSTON – Intellidyn™ Corporation (www.intellidyn.com), an award-winning provider of the nation’s most complete direct response marketing and multi-channel database marketing solutions, today congratulates client Residential Finance Corporation (RFC) for winning an NCDM Database Excellence Award. RFC is a mortgage company that utilizes advanced direct marketing techniques, including Intellidyn’s modeling and analytics services, to market a wide range of home mortgage loan and refinance options to homeowners and buyers in 27 states. Through modeling, RFC was able to increase its marketable universe by nearly 300%, increase response by 184%, and increase return-on-investment 374%.
“We worked with Intellidyn, top credit bureaus and other database marketing agencies to further expand direct mail support for our sales force,” says Residential Finance Corp. Vice President and CMO, Jessica Manna.
“With Intellidyn’s help,” Manna adds, “we developed and executed four custom models that improved performance at various stages of the loan origination process, with the results far exceeding our expectations. An added benefit is that these models enable us to make real-time adjustments to ensure that our direct mail remains compliant with fluctuating company, state and federal guidelines for mortgage lenders, which can change on a moment’s notice.”
Intellidyn President and COO, Renan Levy, said, “Residential Finance Corp. is an innovative marketer that has achieved noteworthy results, which are all the more impressive in today’s economic conditions. Intellidyn congratulates RFC on receiving an award from the National Center for Database Marketing for excellence in direct mail modeling and analytics.”
About Intellidyn
Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. A TNS alliance partner, Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.
# # #
Intellidyn is a registered trademark of Intellidyn Corporation. All other trademarks mentioned herein are property of their respective companies.
This entry was posted on Thursday, December 31st, 2009 at 12:11 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed.
You must be logged in to post a comment.
