iReach Multi-Channel Marketing Platform Develops, Manages Personalized, 1to1 Direct Marketing Campaigns Across All Channels
April 8th, 2010 |
BOSTON – iReach Marketing (www.iReachMarketing.com) today announced the introduction of the iReach multi-channel campaign management platform designed to help marketers lift their response and conversion rates by utilizing personalized, 1to1 communications to reach consumers via their preferred marketing channels. iReach is an independent subsidiary of Intellidyn Corporation, the nation’s leading provider of complete direct response marketing and multi-channel database marketing services. iReach couples the nation’s freshest and most comprehensive consumer data with sophisticated personalization and database management services, providing marketers with a user-friendly solution to direct their multi-channel marketing campaigns across email, direct mail, personalized Web pages, text messaging (SMS), call center routing, social channels and Web feeds, (RSS), and more.
The iReach marketing platform leverages state-of-the-art SaaS technology powered by Conversen. Philip Chischportich, Conversen CEO, says, “Conversen provides sophisticated technology that helps make iReach an advanced, integrated marketing solution. Leveraging Web-based technology, behavioral data, segmentation, and analytics, iReach simplifies the development and deployment of highly-effective multi-channel campaigns on demand.”
Intellidyn President, Renan Levy, says, “Direct marketers have long been challenged by building and managing multi-channel and multi-touch customer contact strategies that require balancing multiple vendors, platforms, and a variety of data feeds, and often another ‘specialty’ vendor with deep statistical skills to measure results. The iReach solution combines all these services into a simple but comprehensive platform, gives marketers the freshest and most comprehensive consumer data and simplifies their execution of targeted, triggered, and highly-personalized programs across multiple media types. This end-to-end multi-channel direct marketing solution saves time, simplifies the process, and improves results.”
Key benefits of the iReach platform include:
- Extensive range of output and communication options across all channels including email, direct mail, personalized Web pages, text messaging (SMS), call center routing, social channels and Web feeds, (RSS), and more
- Easy and efficient to author, manage and measure all multi-channel campaigns
- Platform configuration options support “Parent/Child” business model, such as Insurance Carriers and Agent Networks, Franchises and Franchisee bases
- Simple data integration – UI tools for non-technical users to create, manage and expand data models
- Includes more than 12 event-triggered marketing campaign types natively supported within the iReach platform
- Market leading dynamic content capabilities enable nesting multiple levels of text and graphic content to maximize 1to1 personalization
- Exceptional database enhancement and maintenance services ensures accuracy, deliverability and rapid ROI
- Access to the nation’s freshest, most comprehensive consumer database enables unparalleled data append, customer/prospect profiling and segmentation services
- User friendly reporting tool, with out-of-the-box extensive performance, deliverability and conversion reports that enable ongoing campaign optimization
Consumers today are devoting increasing attention to evolving communication channels like mobile, blogs, social networks and personalized emails, and these channels are becoming more important in influencing product selection and preferences. A recent McKinsey study, “The Consumer Decision Journey”, reports that consumers are more actively researching products and use multiple, untraditional methods to learn about products. iReach provides a simple, comprehensive multi-channel campaign management platform to help marketers effectively communicate with consumers across the growing range of marketing channels.
Pricing and Availability
The iReach multi-channel marketing management platform is now available via subscription (for self-management) or as a full service (managed services) solution. iReach Marketing also offers extensive data enhancement, personalization and analytic services that leverage the advanced platform to deploy all-inclusive direct marketing campaign.
For more information about iReach Marketing and personalized direct marketing solutions, contact iReach at: 781-741-5503 x105 info@iReachMarketing.com or at: www.iReachMarketing.com
About iReach Marketing
A wholly-owned subsidiary of Intellidyn, iReach Marketing iReach technology and services provide a unique, one-stop solution to transform customer information into response-generating personalized messaging across all marketing channels. In partnership with Conversen, iReach leverages state-of-the-art SaaS technology, and incorporates the nation’s freshest and most comprehensive consumer data with sophisticated personalization and database management services from Intellidyn. iReach is a rapidly deployed, user-friendly application enabling marketers to target multi-channel campaigns across email, mobile, web, direct mail and social media. For more information, visit www.ireachmarketing.com.
About Intellidyn
Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. A TNS alliance partner, Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.
About Conversen, Inc.
Conversen ushered in a new multi-channel marketing era with the release of its fully integrated campaign execution platform. For the first time, companies have access to a single, web based platform that provides the ability to plan execute and report on targeted email, print, web, SMS, and social programs. Programs can be highly personalized, dynamic or time based utilizing profile data or recipient actions. All of this is complemented by Conversen’s strategic partnerships that offer an incredible breadth of complimentary and supporting services. For more information about Conversen and its industry leading platform, please visit www.conversen.com
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