In The News
Featured in Scotsman Guide–How to Market Your Branch Successfully
July 22nd, 2011
To view a pdf of the article published in Scotsman Guide, click here.
Efficient marketing and lead generation come from the top
In light of recent changes to loan-originator compensation, there’s no way to know the optimal marketing tactics for originating profitable loans moving forward. Will they, for example, stem from branch- or corporate-based marketing?
iReach Multi-Channel Marketing Platform Develops, Manages Personalized, 1to1 Direct Marketing Campaigns Across All Channels
August 20th, 2010
Intellidyn today announced the introduction of the iReach multi-channel campaign management platform designed to help marketers lift their response and conversion rates by utilizing personalized, 1to1 communications to reach consumers via their preferred marketing channels. iReach is a new solution by Intellidyn Corporation, the nation’s leading provider of complete direct response marketing and multi-channel database [...]
Are you ready to support personalized marketing?
March 10th, 2010
By Renan Levy – Target Marketing Magazine
While 94 percent of surveyed marketers agree that personalized marketing would result in better performance, only 16 percent of best-in-class companies actually execute one-to-one direct marketing campaigns, according to Aberdeen Group. A fundamental reason for the low rate of implementation is the lack of data quality disciplines and the limited personal attributes on file to support personalized marketing communications.
Credit card companies are watching you
July 14th, 2009
With credit card defaults rising, some companies are looking for reasons to cut your plastic. To make these decisions, banks rely on data about what you buy, where, and the company you keep. Stacey Vanek-Smith reports.
AvMed’s Outsourcing for their Marketing
April 6th, 2009
Nowadays, AvMed made a partner, Intellidyn, to improve their analytic driven direct marketing. Intellidyn company was founded in 1998. This company has up-to-date transaction, demographic and behavioral databases. For the sophiscated marketers such as AvMed, the company provides analytic services, list services data base marketing and strategic services. AvMed expects that by partnering with Intellidyn, [...]
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Magazine Yellow Pages increases response by 50% with personalization and testing
February 11th, 2009
Magazine Yellow Pages has seen a 50% response rate after adding personalization to its e-mail marketing program.
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Make Marketing Your Megaphone
February 2nd, 2009
When budgets are tight, it’s your job to calm skittish customers and capture the few viable prospects. You can’t be everywhere at once, so be where you’re most effective.
How Legislation Recast the Mortgage Industry
December 17th, 2008
Jumbo ARMs. Piggyback loans on homes with inflated values. No-doc and low-doc loans. These factors are just a few that likely contributed to the “implosion” of the industry.
Just for You – New Trends in Personalized Marketing
September 26th, 2008
It’s Monday morning again and your blackberry is already having an endless seizure due to the mass of incoming e-mails. You quickly sift through them and each e-mail meets its fate: read or deleted. And let’s face it – a majority of these dejected messages come from marketers.
Ace Mortgage personalizes leads to make e-mail more targeted
September 2nd, 2008
In a troubled housing market, Ace Mortgage is finding that providing relevant information to consumers is key. So the financial company has begun using data as part of its database marketing program to help make its e-mails more relevant
