Performance Metrics

On-line access to the Marketing Performance Metrics of your off-line, on-line and broad market media campaigns. Whether it be Response or conversion rates , cost per impression or response or new account, or, the ROI of any channel or campaign spend - these indexes are defined by you and available within a secure 24 by 7 Portal. All of your marketing activity is matched back to lead management, CRM and account origination systems on our platform, following your business rules and financial indexes to produce consistent Performance Metrics. You have the ability to drill down to any level of detail and export summarized or 'atomic' data for analysis.